If you’re disappointed with your online income and unsure of what to do next…

“Give Me Just 5 Minutes and I’ll Show You
How You Can Sell More of Your Stuff,
More Often, With Less Effort,
And at a Higher Price…”

How?

Simple.

If you boil it down, your results have a lot to do with your success in these four fundamental “money-getting” activities:

1. Targeting correct prospects with a correct message
2. Converting more of these prospects into customers
3. Getting more money for each sales transaction
4. And selling more frequently to existing clients

Thus, if you’re not making as much money from your internet marketing efforts as you believe you should, it’s probably because you’re suffering “leakages” in one or all four of the following areas:

• You don’t really know who your best prospects are — you are “shooting blind” sending a generic message to a broad crowd, often in a wrong way, wasting your advertising dollars on people who have no intention of buying from you …
• You don’t have a strong funnel to convert visitors into buyers — your offer is weak or your sales copy is not performing as well as it could… (Don’t forget, you just paid to get these people onto your page. If they don’t buy – not only are you not getting any money  – you’re bleeding it…)
• There’s no easy way for someone who’s just spent $10 with you to spend $20 or more…
• And finally, you don’t use any systematic methods to get repeat sales …

Holes in these four areas impact your sales and drain your bottom-line profits. That’s the bad news.

The good news is: you don’t have to bend all out of shape to get all four of them perfectly right at once. All you have to do is improve them incrementally — percentage here, percentage there — and the overall results will grow like a snowball. It’s a matter of simple math.

Let me quickly go into some detail about these and show you what you can do immediately to get dramatic improvements.
 

1. Here’s How To Get Better Prospects

 
First, not all prospects are created equal. There are prospects and there are better prospects. If you study your metrics you’ll probably notice that roughly 70-80% of your earnings come from only 10% of your list.

So one of the ways to get more money is to know exactly who are likely to be your best customers and call out specifically to them. With a message intended uniquely for them, and only for them.

Here’s how to know who those 10% are:

Don’t guess. Get it straight from the wolf’s mouth – ask them. Ask and they will tell you all you need to know about who they are, what they want, and what they need to hear from you in order to buy. That’s priceless information…

Don’t just make blind assumptions by reading blog posts and hanging out on the forums…

Survey Your Market

 
It’s mind-boggling how many even established marketers don’t do this — they don’t bother to ask you directly what your problems and desires are. Instead, they flood you with endless promotions that hardly ever offer you the outcomes you really want.

And yet it’s so easy.

Early on, as a part of your email campaign, offer your customers a lucrative reward for filling out a simple survey. (You’ll be stunned with the answers you’ll get! Every marketer does…)

Plus, you’ll get ultra-specific information that lets you custom-tailor both your sales message and your “money magnets“ (ethical bribes you use to lure people to sign up onto your list) creating laser-targeted lists of high-quality prospects.

And that’s just one simple thing. I have identified more than a dozen of strategic methods that help my clients improve the message-to-market match, quality of the traffic and targeting of the prospects.

These strategies ultimately give you improved conversions and decrease advertising costs, adding more money straight to your bottom line.
 

2. How To Sell At A Higher Price

 
There are plenty of ways to bump up the price of your offer.

Of course, they depend specifically on the context of your product or service, so it’s hard to give you the perfect solution without analyzing your situation. But here’s one that generally works for most internet information businesses:

Believe it or not, price has a lot to do with packaging — some presentation methods are perceived to be inherently more valuable than others.

For example:

“Scientific Advertising” by Claude Hopkins is a book that teaches you all the timeless fundamentals of marketing and advertising. Some say, this is the only marketing book you’ll ever need to read…

Best part: You could download it for FREE from the public domain.

Yet, everyday, there are people who buy expensive audio and video courses teaching you the exact same marketing fundamentals … just in a different format.

The different presentation alone made it possible to sell something you can get for free for hundreds and thousands of dollars…

Same Information + Different Packaging =
Completely Different Price!

 
So imagine, if you can pick a product that’s free, and increase the value ten-fold, just think what you can do with your products that are already valued at $27, $47, $97 dollars or more…

If you bump up the value, and the price, by even a small margin, the combined effect will be considerable. (Just multiply the additional profit by the number of units you sell – it’s a solid chunk of change.)

“Repackaging” is simple to do. Turn your e-book into an audio book. A podcast into a slideshow. Digital video into a physical DVD. Package them together… And so on…

A one-time labor investment will reap remarkable rewards over time.

Plus, you get a “positioning leverage” — When your competitors are all selling homemade e-books, and you’re offering the same information in a comprehensive package with audio, video, text, graphics, fast-start guides and process flowcharts – your product will stand out like a luxury sports car parked next to ordinary shopping carts…

I advise my clients in as many as 18 “repackaging” and repositioning strategies, that help you turn your current product into a more unique, higher ticket item doing nothing more than changing the presentation of the same material.
 

3. How To Sell More Frequently To Existing Customers

 
There are multiple ways to increase the number of times your customers buy from you: from simple fire-sales and special offers to automated marketing systems that reactivate neglected old customers.

Let me give you the simplest, yet oddly ignored strategy:

Do you know what’s the easiest sale you’ll ever make?

A sale to a customer who just bought something from you.

Your customer is hot. This is THE time to offer him something else: another related product or a higher priced, “vanity” version of the same product… With leather upholstery, mahogany trims and a tinted moonroof…

If you have nothing else to sell — offer an affiliate product. As long as it relates to or compliments your main offer. But, always, always have something to upsell or sell on the back-end.

And you know what’s the most profitable thing to sell on the back-end?

Continuity Products

 
– monthly membership sites, paid newsletters, coaching, services and so on.

Create your own, or promote them as an affiliate – you’ll get passive recurring income, and in the long-run nothing beats that…

Among the various back-end systems I help my clients to devise are: 1-click upsells, strategic downsells and sneaky strategies like “$1 trials” and “Thank You-Page Traffic-Exchange”…
 

4. How To Turn More Prospects Into Paying Customers

 
One major way to convert more visitors into paying customers is to improve your sales message — write more persuasive sales copy.

Now, if the process of copywriting overwhelms you, and the mere thought of it makes you fret and panic — develop a relationship with a professional who’ll spare you the burden (and save you precious time in the process).

A skilled direct response copywriter (a copywriter who writes persuasive sales messages as opposed to a web-copywriter who simply writes articles and web-content) will take care of all your sales and marketing communications: sales copy, squeeze pages, upsells, order forms and email auto-responder chains.

And once the copy has been written you can further improve its conversion rate by testing:

Test Relentlessly…

 
Test variations of headlines, prices, offer structure and payment terms…Time and time again, beginner and veteran marketers alike stare in disbelief when a change in just one word makes all the difference between a mediocre flop and a stellar homerun.

A copywriter will provide you with all the necessary alternative copy elements for testing: headlines, subheads, deck copy, guarantees, etc.

Plus, a good copywriter will bring on board a big bag of professional sales tricks: time-tested strategies to capture customer’s attention, build trust, intensify desire and lower the price resistance.

For example, among the salesmanship tricks I bring to the table as a direct response copywriter, are:

• 10 sure-fire ways to validate any price and make it appear like a total bargain
• 8 strategies to bullet-proof your claims
• Plus, 13 ways to apply ethical sales pressure with credible scarcity to push your prospects off the fence
• And 5 boilerplate guarantees that remove risk and reduce returns in one shot
• All designed to entice your prospects to take you up on your offer right now and act without delay…

In a moment I’ll tell you all about what I can do for you as a copywriter.

But first I must warn you about something even more important than your copy –

YOUR OFFER

 
Undeniably, the best way to improve your sales results is to improve your offer.

(No, that doesn’t mean slashing your prices!)

What you do instead is increase the perceived value of your product or service.

Here’s how:

First, present the features and benefits of your core offer in a way that clearly demonstrates the customers are getting a LOT of value for the price they pay.

Then show how…

the price is A Screaming Bargain

… in comparison to all the value they are getting. (Or that the purchase is, in fact, a smart investment… because in the long run it will return the outlay many times over…)

Next, sweeten the deal by adding mouthwatering bonuses that deliver so much value your prospects would want to buy your stuff just to be able to get their hands on the bonuses that come with it…

Now, back up your claims with an ironclad guarantee to show how the customers have nothing to worry about, since you take all the risk off their fragile shoulders and put it on yours…

And finally, add a believable reason why they need to take you up on your offer without delay — use genuine urgency and scarcity to help them get off the fence and act immediately.

If you take away just one thing from what I showed you, always remember this:

A Strong copy will not sell a weak offer…
But in many cases, a strong offer will succeed
in spite of a lame copy

 
Simply because, outside of having the right list of eager prospects, the offer is always the most crucial element of your promotion. Period.

• You could sink wads of cash into pay-per-click advertising and get a stream of ‘eye-balls’ who just ogle your page and never buy anything…
• You can spend many months becoming an SEO-ninja, make it to the first page of Google for all your keywords, and after all that effort… still not sell a thing…
• And you could spend years learning every copywriting trick in a book and become a master word-juggler… and yet…

If your offer sucks – nothing will Work!

 
And here’s where I can help you…

My name is Allen Kerry,

I am an ‘Offer Writer’

“I Help You Make Truly Irresistible Offers
In The Right Way, To The Right Market,
So You Sell More Of Your Stuff
To More Prospects… For More Money”

 
What this means and what makes me different is — I’m not just a copywriter who writes sales copy for you. I am an …

Internet Marketing Strategist and Offer Specialist

• I help you reach your market with a correctly targeted message, in a correct way, so
  you avoid the mainstream marketing blunders… and attract more, better targeted prospects right from the start. This improves conversions and cuts your upfront advertising costs, adding directly to your bottom-line.
• I help you convert more of these prospects into buyers — by turning your offer into a lucrative offer your market finds irresistible — making more sales and allowing you to raise prices (while the refund rates go down)…
• And I take care of writing professional sales copy that produces results, removing the burden and frustrations of copywriting from your shoulders and saving you weeks of your time…

 
Here’s how it works:

I team up with internet entrepreneurs who:

– Have a basic understanding of internet marketing tools, trends and technologies…
– Have their own (or at least affiliate) products or services to sell …
– Find writing copy an aggravating and time-consuming activity they’d rather delegate to a dedicated specialist…
– And, most importantly, already understand what direct response copywriting is all about, and the value it brings to their business …

If we’re a good match, I perform my critical opportunity analysis of your promotion to discover “leakages” in each of the four key areas:

1. What can be done to improve your message-to-market targeting, so you attract the exact prospects you want.
2. What can be done to boost the perceived value of your offer, so you can sell at a higher price.
3. What can be done to improve your copy, so you convert more visitors into buyers.
4. And what can be done to expand your sales funnel to entice your customers to buy from you repeatedly.

The simple truth is, many of these things are bordering on the obvious, but can be easily overlooked by you since you’re narrowly focused on your business every day.

When I come in with a fresh eye and do an independent review, usually we can find more than a few places where we can immediately make some of the simplest and effortless changes that can significantly perk up your results.

If this sounds like something that makes sense to do in your business, then…

Here’s What I Need You To Do Right Now

 
At the bottom of this page is a brief survey of 10 quick questions that will get me on the same page as you, and give me an overall idea about your product, your service and your market.

Please answer them as best you can. It’s easy. If some questions don’t apply to your situation just skip them. Then hit the send button.

Here’s What Will Happen Next:

 
Within 48-hours of receiving your inquiry I will take a look at your website and your current campaign and perform my step-by-step “Critical opportunity analysis.”

Then, if we are right for each other, we could schedule a time when we get on the phone and I’ll tell you the results of my analysis and suggest the things we could do right away to see some improvements.

And then afterwards, if we feel that it would be worthwhile for us to partner together, we could discuss further options.

Please understand, you’re under no obligations whatsoever. So you’re taking no risks.

At this point, if what I told you makes complete sense, and you’d like me to help you with writing your copy…

Here’s What I Can Do For You Specifically:

• I help you increase your opt-in rates with persuasive Landing Page copy that gets more pre-qualified, pre-interested and pre-motivated prospects onto your list…
• I write your long-form sales letters — this is what does the bulk of salesmanship for you — converting prospects into paying customers…
• Did you know, you lose up to 30% of your customers when they click on the “Buy Button” and then leave the page without ordering? I write “stick” copy for your Order Pages to decrease this notorious “shopping card abandonment” attrition.
• Then I write your Thank You/Upsell Offer pages to create additional back-end sales.
• Plus, I help you write email campaigns and auto-responder chains, carefully crafting messages and headlines, so your email passes spam filters, gets delivered and… actually gets opened, read and acted on!
• If you use VIDEO in your marketing, you’ve probably noticed that typical sales videos run for 12 to 20 minutes (there’s a tested reason for this). That amounts to an 8-16 page sales script. Who writes those scripts? That’s right — your friend, the copywriter!
• Finally, if you have a list of neglected old customers I help you reactivate and turn them into happy new buyers. (They are actually glad to buy from you again. You just need to know how to bring them back…)

If you’d like me to help you write any of these things, please scroll down, fill out the form below and press the “Send It” button to email me your inquiry.

(Again, you’re under absolutely no obligations. The sole purpose of this form is to help me get acquainted with your current promotion, so I can give you practical suggestions, and we can have more productive time together.)

* * *

Now, here’s something I need to disclose:

Let me be completely straight with you — hiring a copywriter may initially seem expensive.

When we work with clients for the first time, and still don’t know you, we sometimes ask for a 100% downpayment. (This proves to us that you’re dead serious about the job and your success.)

Some inexperienced entrepreneurs can be shocked the first time they hear the price. But when you consider the long-term benefits of teaming up with a marketing consultant and a pro copywriter you will see the clear advantages of doing so.

Can you do it yourself?

Of course.

There’s little magic to it. Just persistence and practice. Practice and persistence. Do it over and over again, and one day you will become good…

But here’s the thing:

You don’t cut your own hair, do you?  You could.  But this is one of those things better left to a professional…

So is brain surgery…

So is copywriting…

Now, consider this:

A well-written long-form sales letter will require no less than 40 hours of strenuous work. Including:  coming up with a “hook”, unique sales proposition, theme, headline, bullets, the offer… Then writing, rewriting and editing… Then formatting, proofing…

And that’s NOT counting the preliminary research that must be done before you even start planning your sales message and marketing strategy.

Writing can be very frustrating: Staring at the blank screen… Pulling your hair out… What to write? How to start? What to say next?

When I write copy for you, not only am I saving you from dealing with all these aggravating issues…

I Am Also Giving You Back Your Time

–- the time you could use to do things you truly enjoy doing, like indulging into your hobbies and spending time with people that are important to you.

Think about it…

Just look at all the successful internet gurus: Could they sit down and write a sales letter? Of course they could.

But do they?

They don’t — they know the value of their time… AND they understand how hiring a copywriter is a smart INVESTMENT, because …

A Copywriter Doesn’t Cost You Money –
A Copywriter Makes You Money!

 
… It’s a smart move that pays in spades in a matter of weeks.

And in the long run, who gets the better end of the deal?  Your copywriter – who’s paid only ONCE, or you — who gets an automatic sales machine that keeps selling and selling, dripping passive income, while you’re away enjoying your life…

OK, Allen, But Do You Have Guarantees?

 
Look, the best sales letters from the best writers in the world sometimes flop. So I can’t guarantee you 100% success as a copywriter, because frankly there are far too many things that are out of my control that will determine success or failure of a promotion.

Realize a simple truth — making you money is a team effort.

I will advise you on the best-known marketing strategies, but you’re the one who is implementing them…

I will craft a killer offer and write you a kick-butt copy to sell it, but it’s up to you to drive high quality traffic to the sales page…

I will write a persuasive call to action, but it is your responsibility to build and cherish good will with your list…

However,

This Is What I Can Solidly Guarantee

I guarantee, I will give you my best efforts and if you are not entirely thrilled with what I wrote for you, I’ll re-write it at my expense, and we will try again. I will work with you until you’re entirely happy. I do this because I sincerely want you to succeed and I’d like you to work with me again and again.

Sounds fair?

So What’s The Catch?

Let me be honest with you, I am particularly careful about projects I work on and people I work with. I don’t take on every client that calls me.

This means, IF YOU ARE:
- On a deadline and want new copy tomorrow …
- Price-shopping or you are on a tight budget …
- Selling MLM, gambling, or something that harms the environment …
- Or you’re trying to sell a low-quality product nobody wants …

… I am not the right guy for you!

 
On the other hand, if you’re promoting info-products or services in the following niches: 

Self-improvement, personal finances, investing, bizop, martial arts, aviation, adventure travel, language learning, direct response marketing, dating/seduction, wine, travel, technology, software, computer graphics and videogames

– you’re in good company.

* * *

Next, I am not the cheapest copywriter on the internet. Nor am I the fastest…

However, among the professional copywriters my fees are considered to be on the low side of average. Plus, unlike many of my peers, I give you a 5% discount for a prompt payment upfront…  And I always deliver on the deadlines — it’s a matter of professional pride.

One more thing — I don’t write “on spec”, nor do I submit “proposals” to the price shoppers.

Yet, I’ll turn inside out to see your promotion succeed and you happy and thrilled with the measurable improvements I made to your copy and your campaign. I’ll do it for two important reasons: First, if I don’t, it will stain my reputation. And the second — I want you to come back to me next time you need copywriter’s help.

Fair enough?

If this sounds good to you, fill out the form right below, and send it to me so we can get started.

(It goes without saying that your email and your business details will remain strictly confidential between you and me and will never be shared or made public. You’re even welcome to send me an NDA.)

However, try to decide as soon as possible if you’d like me to help you with your promotion.

As a rule, I fill up my schedule in the first weeks of the month.

The earlier you can reach me the better (Now would be a good idea). Delaying will put you in a waiting queue and postpone you getting your copy ready by weeks, if not for an entire month. Do you want to wait?

And here’s one last thing:

Maybe I am the right choice for you, maybe I am not. I don’t know. But if I am, I’ve got to tell you something:

I am not a hit-and-run copywriter, and I don’t want to work with hit-and-run clients.

I’d rather develop long-lasting, fruitful relationships with just a handful of partners. This way I get to know you, be in touch with your unique needs, understand your business inside out, and be able to produce even better results.

We both clearly win.

Think about it.

Cheers!

Your marketing partner,

-Allen Kerry

 
P.S. For a FREE, no-obligations, evaluation of your marketing strategy, your copy and your website please fill out the form below.

P. P. S. I‘d like to think of you not merely as a client, but also as a business partner.  And that means — you’re not left hanging after the project is out the door. Feel welcome to drop me an e-mail with a question when you need marketing advice.

P.P.P.S. Even if I am unable to work with you right now due to a scheduling conflict, now and then  clients drop out or push back their starting dates. Here’s your chance — now your project gets top priority.

But only if you let me know by filling out the form below:

(Again, if you are unsure how to answer some of the questions just skip them.)
 

{ 0 comments }